SERVICE DOMINANT LOGIC (SDL) – INTELLECTUAL SCAM Keywords: marketing, service marketing, theory of services, Service dominant logic (SDL
نویسندگان
چکیده
منابع مشابه
Home Healthcare Services: a Case in Service-dominant-logic in the Marketing of Technology-based Services
Purpose Home health care services rely on clinical and administrative technologies generally known as ―telemedicine‖. The purpose of this paper is to describe a case in the implementation of home care initiated by a major urban trauma hospital for patients with chronic diseases, thus to make the case for the use of service-dominant logic in the implementation of technologies in the service sect...
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In this article, we offer a broadened view of service innovation—one grounded in service-dominant logic—that transcends the tangible–intangible and producer–consumer divides that have plagued extant research in this area. Such a broadened conceptualization of service innovation emphasizes (1) innovation as a collaborative process occurring in an actor-to-actor (A2A) network, (2) service as the ...
متن کاملA Conceptual Model of Service Exchange in Service-Dominant Logic
The service system is the basic abstraction of Service Science. This paper proposes the Resource-Service-System model as a conceptual model of service systems interacting in service exchanges, assuming a service-dominant logic economic worldview. The paper explains how the model was developed starting from the Resource-Event-Agent business model ontology, taking into account insights gained fro...
متن کاملTypology of Service Innovation from Service-Dominant Logic Perspective
This study provides a conceptual framework with respect to service innovation, especially from a service-dominant logic (S-D logic) perspective. Even though innovation has been discussed as one of the most critical elements in enhancing the competitiveness of service industry, it was not clear how service innovation should be different from diverse types of existing innovation. The S-D logic pr...
متن کاملCompeting through service: Insights from service-dominant logic
Service-dominant logic (S-D logic) is contrasted with goods-dominant (G-D) logic to provide a framework for thinking more clearly about he concept of service and its role in exchange and competition. Then, relying upon the nine foundational premises of S-D logic [Vargo, tephen L. and Robert F. Lusch (2004). “Evolving to a New Dominant Logic for Marketing,” Journal of Marketing, 68 (January) 1–1...
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ژورنال
عنوان ژورنال: Ekonomiczne Problemy Usług
سال: 2018
ISSN: 1896-382X,2353-2866
DOI: 10.18276/epu.2018.130-14